Social Media Strategy

In 2008 Sue Funke started running brand social media accounts for About.com and utilized them to drive traffic to newsletter sign-ups. In 2011 Funke started writing copy, ideating content, and creating social media strategies for cable brands. She's collaborated on launch campaigns for re-brands, new television shows, and grew fandoms for RuPaul's Drag Race and Live PD.Currently, Sue Funke is working as Director of Social Media at Power Home Remodeling working on both consumer and employer social.

Organic Social Media Strategy

Developed Twitter campaign for 2016 Vote Special.

Reddit AMAs

Worked with moderators and Reddit to create successful AMAs including a linear version.

Social Media Writer

Maintained weekly fan engagement by writing sassy responses to fans.

Paid Campaign Strategy

Wrote script, copy and strategy for Gaffigan Show Facebook that was by the platform as a success example.

Featured Social Media Speaker

Funke has been tapped to be a featured Social Media Expert

at Social Fresh, SXSW , Hoftra University, Syracuse University,

and taught a continuing education class in Social Media for Small Business.

Delivering on kpi's

Surpassed reach goal 45%, when tasked to reach over 2M people reaching 2.9M in a calendar year across social platforms.
Increased YouTube view times 115% from 2.1k to 4.4k by focusing on Shorts and high quality long form video creation.

Employee Spotlights & Employer Branding

Strategized targeted employment-branding campaigns that led to an increase of applications from thousands to hundreds of thousands at Power Home Remodeling.